Written Works

Writing & Storytelling

This section showcases my ability to research, analyze, and communicate complex ideas across multiple formats, including essays, feature stories, beat memos, and professional press releases. Each piece demonstrates skills in critical thinking, narrative construction, audience engagement, and media-ready writing, highlighting my versatility as a communicator in journalism, PR, and marketing contexts

Feature Story: The Housing Crisis in Knoxville
Written for my Journalism course, this feature explores Knoxville’s growing housing challenges through interviews, research, and data-driven storytelling.

Why?
This feature story demonstrates my ability to combine research, interviews, and narrative storytelling to illuminate a complex, real-world issue. It highlights skills in reporting, data-driven analysis, and crafting engaging content that informs and connects with readers.

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Beat Memo Proposal
This beat memo outlines my proposed feature story on Knoxville’s growing housing affordability crisis, focusing on how rising rents are affecting University of Tennessee students.

Why?
This beat memo demonstrates my ability to identify timely local issues, conduct thorough research, and plan feature stories with clear angles. It highlights skills in sourcing, story planning, and translating complex social issues into compelling, actionable narratives.

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Research Paper: Sexism in Advertising
This research essay examines how modern advertising perpetuates harmful gender stereotypes and the societal and brand impacts of sexism in marketing.

Why?
This essay showcases my ability to research and analyze complex social issues while clearly communicating insights. It demonstrates critical thinking, professional writing, and the ability to translate research into actionable recommendations for marketing and communications strategies

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Firstrade Securities Eliminates All Trading Commissions
A professional press release announcing Firstrade’s zero-commission initiative, written to align with the brand’s accessible and mission-focused tone.

Why?
This news release highlights my ability to write professional, brand-aligned communications that clearly convey key corporate initiatives. It demonstrates skills in crafting concise, media-ready content while maintaining the company’s voice and mission.

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Research & Team Collaboration

Target DEI Initiatives Report & Consumer Response This research paper explores how Target’s recent rollback of DEI initiatives impacts consumer perceptions, brand loyalty, and brand awareness.

Why?
This research paper, completed as a group project, demonstrates my ability to apply public relations research methods, develop hypotheses, and measure variables using established scales. While collaborating with my team, I contributed to designing the research framework, defining variables, and analyzing the implications for Target’s DEI initiatives. This report showcases my understanding of PR research methodology, data analysis, and strategic thinking, even in a collaborative setting.

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