Sephora Holiday Gift Set Campaign
Love Wrapped Up
Campaign Goal Statement
Increase awareness and desire for Sephora’s limited-edition holiday gift boxes by connecting them to emotional gifting moments and the joy of beauty discovery.
Core Message
Everyone deserves a little luxury and a lot of love. Whether gifting yourself or someone you love, Sephora's holiday gift sets make it easy to unwrap confidence, joy, and love.
Campaign Overview
Love Wrapped Up blends emotional storytelling with Sephora’s high-end, inclusive identity. The campaign celebrates beauty as a gift, not just the products themselves, but the act of self-expression, connection, and self-love.
Campaign Mood Board
Instagram Reel Campaign Promo
This short-form video asset was designed to introduce the campaign with high-impact visuals and fast pacing optimized for Instagram Reels
The creative highlights the featured products, incorporates on-trend transitions, and ends with a clear CTA to drive viewers to shop the collection
The Reel aligns with Sephora’s brand identity by using bold typography, warm lighting, and textures common to the brand’s existing social content.
This would be the grid cover on their Instagram and in their reels content line up
In-Store Display Concept
This holiday display brings Sephora’s Love Wrapped Up campaign to life, transforming gift-giving into a luxurious and immersive in-store experience. At the heart of the display is a product-decorated Christmas tree surrounded by curated gift boxes and decorative elements, reflecting Sephora’s signature black-and-white aesthetic with elegant gold accents. The design encourages customers to explore, celebrate, and discover the perfect gifts for the season.
Sign to be featured above or to the side
Header: “Gift Love & Beauty”
Subhead: “Shop Sephora Holiday Gift Sets”
A festive holiday installation concept for Sephora’s annual gift box collection.
Display Highlights
1. Product-Decorated Holiday Tree
Visual Focus: Centerpiece of the display
Sephora’s iconic packaging is integrated as ornaments, making the tree both festive and brand-forward. It serves as a visual anchor that draws shoppers into the display area.
2. Gift Box Arrangements
Visual Focus: Under and around the tree
Holiday sets and gift boxes are thoughtfully arranged to showcase product offerings while inspiring gifting ideas. These can be mixed, stacked, or spread around the store to create a dynamic shopping experience.
3. Decorative Accents & Signage
Visual Focus: Store ambiance
Ribbons, ornaments, and thematic signage reinforce the Love Wrapped Up concept, enhancing the festive atmosphere and elevating the luxury feel of the space.
4. Interactive & Featured Product Areas
Visual Focus: Customer engagement
Select products are highlighted for easy access, encouraging sampling and “grab-and-go” gifting. This interactive element ensures customers can experience the products first-hand, increasing engagement and potential sales.
Elements
Additional design elements, such as ribbons, ornaments, wrapped presents, and stacked gift displays, can be incorporated on the tree, used in gift arrangements, or positioned throughout the store.
Each piece is designed to maintain a cohesive holiday aesthetic while highlighting Sephora’s seasonal offerings.