This semester-long public relations campaign repositions Consolidated Companies as a modern, employee-focused organization following major workplace and leadership changes inspired by the film 9 to 5.
Developed as part of an advanced strategic communications project, the campaign combines internal communications, media relations, employer branding and social media strategy to rebuild trust, modernize workplace culture and strengthen organizational transparency.
Deliverables included executive messaging, media strategy, internal and external communication tactics, social media content, visual branding materials and campaign evaluation metrics.
